Here are some of the reasons why we believe in it.

 Despite being a country where more than half of the population lives in the villages, our newspapers & news channels surprisingly have little news coverage of them or for them. Is this because this important segment is not buying newspapers or rather the products which appear in the newspaper?  We of course agree and do not say that rural news is the only kind of news to be covered. Yet we do firmly believe in a society where everybody has a role in the functioning and happenings of the society, the media has this additional responsibility; which is missing.

With the boom in the media and rise in the number of newspapers, we seem to be running out of quality stories happening around town and ideas about making a change in the existing format of providing news & putting views in the world around us.

So we, Media students & Young people understood our responsibility towards the society. And that’s why we have chosen this as our venture idea.

Whatever social change we think about in the media is all thanks to our awareness about the impact of the media. We are sure any awareness brought about in media students will result in more responsible media persons, in the future. And it is this simple fact, that if one media person is socially aware, he can bring the social change among a large number of people in society.

Another tendency generally seen in society, is just talking about the media. Everyone believes that media is going the wrong way; but no one does anything about it. So the sense of belongingness and the power to react need to develop. And as soon that develops, the media will be inclined towards social change.